Where Is Your B2B Sales Growth Actually Stuck?

In this practical session, Tammie Lee & Pete Solway will start by getting founders to complete the B2B Sales Growth Engine Self Assessment across four areas: Lead generation Sales process Conversion optimisation Getting others selling / moving beyond founder-led sales That gives every participant a quick diagnosis of where their own sales engine is strongest and where the biggest gaps may sit. With that diagnosis in hand, Tammie & Pete will work through what lower scores in each area usually mean, the practical actions founders can take, and the specific issues businesses in the room want help with. This is designed to be participatory rather than a one-way sales presentation. The assessment gives founders a frame for the session, while the walkthrough and Q&A help them connect the ideas directly to their own business. Our goal is that every founder leaves knowing where their biggest B2B sales constraint is and the 2-3 actions they should take next. What you'll leave with Your own B2B Sales Blueprint assessment, completed in the room A clearer understanding of where your current B2B sales engine is most constrained Practical actions to take if lead generation is the problem Practical actions to take if the sales process or conversion is the problem A clearer view of when and how to move beyond founder-led selling 2-3 priority actions to take next rather than trying to fix everything at once The opportunity to ask Tammie & Pete about a specific sales issue affecting your business Format: Interactive self-assessment workshop, practical walkthrough and founder Q&A. This is not intended to be a generic four-pillar sales presentation. The B2B Sales Growth Engine Self Assessment is the practical anchor for the session. Participants diagnose their own business first, then use that diagnosis as the frame for the rest of the workshop. Who it's forB2B founders, CEOs and sales leaders in startups and growing businesses who already have something to sell and want to understand what is holding back revenue growth. It will be particularly useful for founders asking questions such as: Do we need more leads, or is something else broken? Why are our opportunities not progressing through the sales process? Where are we losing conversion? What should I fix first? How do I stop being the only person who can sell this business? Are we ready to build a repeatable sales capability beyond the founder? Speaker 1 Tammie Lee, Principal, Sales Partner, Founder Sales Solution & Founder Revenue Code Tammie Lee is Principal and Sales Partner at Founder Sales Solution, where she works with B2B founders to build repeatable sales capability beyond founder-led selling. Her sales and revenue experience includes strategy, sales, customer success and operational leadership, consistently exceeding targets and scaling sales teams across APAC. Her work is focused on helping founders understand where sales growth is actually getting stuck, giving them practical actions they can use to improve the part of the sales engine that matters most. Speaker 2 Pete Solway, Director, Founder Sales Solution & Founder Revenue Code Over the last 17 years, Pete Solway has founded multiple businesses and built sales teams from scratch. In previous business ventures, he's raised over $650k and hit 135% of revenue targets. In 2021, he started Founder Sales Solution with a mission to help small business owner's make more sales, reduce the first sales hire failure rate, and see them achieve their goals and personal vision. The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.