Sales 101: From Insight to Outreach

The next step: actually getting in front of customers and moving them toward a decision is a different skill entirely. Sales isn't a talent some people are born with — it's a skill you can build. Join us for an interactive workshop where you'll leave with a sharper pitch, a real outreach plan, and the confidence to use both. 🤝 Co-Created & Facilitated By Trevor Dietrich – Fractional Sales Executive & Startup Coach Trevor is a fractional sales and marketing leader with over 25 years of experience helping early-stage companies build sales systems, sharpen go-to-market strategy, and generate revenue. He has coached more than 50 startups through accelerator programs and brings firsthand founder experience as the co-founder of a mobile startup he successfully scaled and exited. The Details 📅 September 23 | 6:00 – 8:30 PM (6:00–6:30 PM is networking — come early!) 📍 Platform Innovation Centre 🎟️ $10 Platform Calgary members | $25 non-members 🔒 Limited to 25–35 seats — register early to lock in your spot Good to know: parking is available at the Platform Parkade (Lot #9062) at your own cost. Ready to build a sales motion that actually works? Grab your seat now. Want to learn more? Visit the Platform Calgary website for full program details, upcoming dates, and the rest of the Platform Labs lineup.