From AI Hype to REAL Business Impact

Artificial Intelligence is everywhere. The headlines are bold, the investments are significant, and expectations are higher than ever. But beyond the hype, organizations are asking a critical question: How do we turn AI into real business value while ensuring trust, governance, and responsible use? Join Women in Big Data (WiBD) and Women@Adobe for an inspiring evening featuring senior leaders from Adobe, SAP, AWS, and ServiceNow. Together, we'll explore how organizations are moving from AI experimentation to measurable business outcomes, the leadership decisions required to scale AI responsibly, and the critical role of trust, governance, and ethics in shaping the future of innovation. Beyond the business perspective, our discussion will also focus on a question: How do women remain relevant, confident, visible, and impactful while technology is evolving at unprecedented speed? As AI reshapes industries, roles, and ways of working, continuous learning, adaptability, resilience, and leadership have become essential career skills. Our speakers will share personal experiences and practical insights on navigating change, embracing new opportunities, building influence, and staying ahead of the curve in an AI-driven world. Agenda 18:30 – Registration & Networking 19:15 – Welcome & Introduction Women in Big Data (WiBD) & Women@Adobe 19:25 – Keynote Dr. Jasmin Kiefer Chief of Staff Central Europe, Adobe 19:45 – Executive Panel and Q&A Moderator - Banafshe Esfahani – Business Manager, Strategy & Sales, Adobe Panelists: • Maria Yap – VP, Digital Imaging, Adobe Headquarters (San Jose) • Earoel Kennedy – VP, Strategic Execution, SAP Cloud Infrastructure • Nahia Orduña – Head of Solutions Architecture, Strategic Accounts, AWS • Kendy Rannenberg – Strategic Alliances & Partnerships, Central EMEA, ServiceNow 20:25 – Interactive Audience Session 20:30 – Networking Reception 22:00 – Event Close