Demystifying the World of Digital Advertising

This hugely informative session will help you understand the options available to your business to drive sales and leads. Event Description: This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising. Topics covered include: · Back to basics – how does each platform work? · How to get the best quality scores, ad relevancy etc. · Keyword research and audience identification · What makes great Ad copy? · What makes a compelling landing page? · The importance of A/B testing · Utilising the latest ad formats – e.g. Google’s Performance Max (PMax) · Remarketing · Attribution and conversion tracking · And much more besides.... Footprint Digital will share the secrets their Digital Audit process to help you assess the strengths and weaknesses of your online presence, where to look for marketing opportunities and how to assess the strength of the competition too. Meet the Trainer Mick Scanlon is a seasoned digital marketer with a 15 year background in online advertising. Leading Footprint Digital’s Paid Search department since 2018, he excels in paid search strategies across all digital advertising platforms. Eligibility: These small group workshops are funded by Norfolk County Council, Suffolk County Council, and The Department of Business and Trade and are open to any trading business, freelancer, or charity based in Norfolk or Suffolk, UK. By registering for this workshop you are agreeing to our terms and conditions. New Anglia Growth Hub T&Cs Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting [email protected] New Anglia Growth Hub can help your business access a range of business support services from hundreds of sources. The hub’s IMPARTIAL service is fully funded and provided at no cost to your business and can help you access grants, finance, international trade support, skills, training and a range of other specialist advice from single point of contact. Our Business Growth Advisers can talk with you over the phone or via Microsoft Teams or Zoom, or you can request a free appointment at your business premises. Our Business Support is available to all SMEs throughout Norfolk and Suffolk (UK). To get the most out of the service, call our local business support helpline: 0300 333 6536 Email: [email protected] Follow us on Instagram, Facebook, and LinkedIn