Nothing to Hide: Selle Royal at 70

In 70 years of making bicycle saddles, Selle Royal has made a lot of mistakes. Most brands keep theirs behind factory doors. This one is putting them on display. Nothing to Hide is a free pop-up exhibition celebrating Selle Royal’s 70th anniversary, exploring the experiments, dead ends, unruly materials and happy accidents behind seven decades of design. Some ideas were abandoned, some changed direction, and some became the saddles people ride today. The exhibition is split into five parts: Sculptures: transparent saddles mounted on custom steel structures Evolution: chairs and vases made from Stracciatella, a foam Selle Royal developed from recovered production waste Failures: prototypes that didn’t go to plan Future: artworks by design students from Università Iuav di Venezia, made from leftover production materials Human: photographs by Matteo de Mayda from inside the Italian factory You’ll also get a first look at the limited-edition 70th-anniversary saddle, a Lookin Evo with a transparent cover that shows exactly what’s inside. Friday night event: on Friday 13 November, from 7 to 9pm, join us for an evening of drinks, a DJ set and conversation with cyclists, designers and the people behind Selle Royal. Open to everyone, whether you ride or not. 📍 17 Goulston Street, London E1 7TP 🗓 12 to 15 November 2026, 10am to 6pm daily 🎶 Friday night event: 13 November, 7 to 9pm 🎟 Free entry