LTUX Monthly: Journey Behavior Design

From future research to end-to-end journeys: two talks on reframing problems and thinking strategically about the experiences we shape. In this LTUX event, we'll explore how UX professionals can step back from individual screens and features to shape the bigger picture. From using future research to reframe design challenges to managing customer journeys from end to end, our speakers will show how designers can move beyond the brief and think more strategically about the experiences we create. What you'd take away • A new lens on design challenges, including how shifts in society, culture, technology and behaviour can reframe a brief and point toward meaningful strategies • A clear understanding of journey management, from what it is and isn't to why companies are creating dedicated roles for it • Practical ways to work more strategically in your own role, using systems thinking and an end-to-end view of the experience to guide better decisions About our Host Reframing Studio is an independent innovation agency in Amsterdam and Rotterdam, helping organisations, communities and citizens navigate complex societal challenges since 1993. Our work starts with understanding what will be relevant in the future context, and only then what should be designed. What we design is behaviour: how people relate, decide and act, taking whatever form it needs to, whether a product, a service, an organisational system or a spatial relationship. All of this is driven by love for the world as a shared responsibility, and care for society, future generations, and the nature we are part of. 📸 Please keep in mind, there will be pictures taken at the event. They will be used on social media.