Before You Automate: How to Make AI Work for Your Business

This masterclass is designed for founders, CEOs, and operations leaders at growing companies with between 10 and 75 employees who have invested in tools, software, or automation but have not yet seen meaningful business results. The session explores why most AI initiatives fall short, not because of the technology, but because the underlying business processes and systems are not ready to support them. Attendees will walk through a practical framework for understanding where the real gaps are, how to connect the systems that hold their data, and how to apply automation and AI in a way that produces measurable outcomes. You will leave with a clearer picture of where to start, what to fix first, and how to evaluate whether an AI investment is actually set up to deliver results for a business at your stage. This session is part of the Global Startups 10th Anniversary Masterclass Series. As part of our week-long celebration, we invited select members of our community to share their expertise with a live audience. GubolinCo is one of those members, and this is their opportunity to open the door to a direct conversation with the founders and operators ready to make their technology investment actually work. Hosted by