How Founders Use Media to Raise Capital

This masterclass is designed for founders who are preparing to announce a funding round, launch a product, or build visibility with media and investors, and want to make sure their news actually reaches the right people. Most founders treat press releases as a one-time announcement tool. This session reframes that entirely. Mary Ram from TMX Newsfile will walk through how to incorporate press release dissemination into a broader reputation and relationship building strategy, what a realistic annual budget looks like for two to three strategic releases, and how to use media distribution to build credibility with investors and journalists over time rather than just getting a single piece of news out. Attendees leave with a clear understanding of when and how to use press releases, what to budget for, and how to build a media presence that supports both their brand and their funding strategy. This session is part of the Global Startups 10th Anniversary Masterclass Series. As part of our week-long celebration, we invited select members of our community to share their expertise with a live audience. TMX Newsfile is one of those members, and this is their opportunity to open the door to a direct conversation with the founders ready to build their public presence the right way.