Why Every Tech Company's Website Sounds the Same (And How to Fix It)

If you stripped the logos off a dozen B2B tech websites, could you actually tell which company was which? Probably not. Led by Emma Frutkin, Founder of Sea Salt & Seltzer and Certified StoryBrand Guide, and Madie Riley, Content Director, this interactive workshop will break down the most common messaging mistakes early-stage companies make — and how to communicate what your company actually does, who it’s for, and why anyone should care. Then, you’ll put it into practice. Using a one-page messaging framework, attendees will draft a clearer company one-liner and homepage headline, with opportunities to workshop examples live. Designed for founders and lean marketing teams at B2B and SaaS companies, you’ll leave with messaging you can immediately apply to your website, pitch, and sales conversations. Breakfast tacos and coffee will be served!This event is part of Austin Tech Week, happening October 26–30, 2026 and bringing together Austin’s tech and startup community for a week of programming, connections, and events. Learn more at austintech.com and use code ATWSatellite20off for a special discount.